Today, we are excited to unveil the new Netflix website. It’s our first major update in four years, and it’s an experience that has been built from the ground up to make it faster and easier to discover something great for our millions of members around the world to watch.
Over the past four years, web browsers have changed a lot, becoming more sophisticated and allowing for richer visuals and animations. How our members use Netflix has changed too. We’re spending more and more time using mobile and tablet apps.
With the new Netflix website, we’ve created a richer, more visual experience, and a website that works more like an app and less like a series of linked web pages. Information appears in-line and in-context rather than on a separate page, which makes exploring the catalogue faster than ever before.
When you hover your mouse over a title, you will now see a slideshow of images from that film or programme. We hope this slideshow will give you a better feel for what the programme is about than reading the description alone.
Clicking on the title or synopsis opens an inline details pane, allowing you to browse episodes and read details and reviews. You can also explore similar titles by clicking More Like This, or jump to titles from the same cast, genre or mood.
Scrolling through rows is now much faster, with a mouse-click advancing a full row at a time.
We’ve designed the website to work whether you are using a mouse, trackpad or a touch screen. Touch screen users can tap to play or open details, and swipe to scroll through rows of titles.
The website is rolling out globally today and may take up to two weeks to reach all members. A small number of members on older versions of popular browsers will be prompted to upgrade their browser before they can access the new site.
We hope you enjoy the new Netflix website. It has been an exciting project for us, and we are thrilled to share it with you.
Cameron & the Netflix Team