We are always working to improve the experience so Netflix members discover more great titles and watch more. Today I am happy to announce the release of a completely new Netflix experience for iPhone and iPod touch.
At the top of the new browse screen on iPhone and iPod touch is a row that lets you continue watching programmes or films that you previously started watching right where you left off – a very handy feature. Lower down in the new experience are several personalised rows filled with film and TV programme recommendations.
Tapping the browse menu gives you access to an extensive list of genre galleries that show even more titles organised into categories. Parents – like me – will really appreciate the children and family gallery with many titles organised by age.
A simple tap on any title presents all of the information for that title and a double-tap on any title starts instant playback. Also, search is available everywhere in the application, so you can always find what you are looking for.
This new experience on iPhone and iPod touch together with our recently released new player experience significantly advances the Netflix experience on smartphones.
The new Netflix experience is available for iPhone and iPod Touch devices using iOS v5.0 and above. Download the new Netflix iPhone experience today in the App Store.
We will soon release an optimized version of this new experience for iPhone 5 to take advantage of the larger screen.
For our members on Android phones, please stay tuned. We will be releasing a new Netflix experience for Android phones soon!
Chris Jaffe is Director of Product Innovation at Netflix where he leads our work on game consoles and mobile phones.